Verve Coffee Roasters
Designers | Parker Batterson + James Bessar, of Verve’s in-house design team.
Location | Santa Cruz, California, USA
Launch date | November 1, 2019
The Coffee is a Gift campaign is a reminder that coffee is a gift, and that there’s no purchase necessary to recognize the value that coffee brings to our lives as coffee-drinkers. We teamed up with artist Jesse Brown to produce a campaign suite featuring custom art merch, a limited Holiday Blend featuring Jesse’s art, a zine, and a short video. We used a warm color palette, some analog treatments and intentional messaging to lend a welcoming vibe to the campaign. The short video created for social media reinforces our commitment to making products and experiences that meet any consumer where they’re at in their coffee journey.
