The Coffee Standard LLC

Branding
Written By Specialty Coffee Association
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Designers | The Coffee Standard // David Gurr & Dave Imber

Location | Carmel, California, USA

Launch date | January 1, 2020.

Our goal was to communicate a brand that honored the passions and history of the owner, Chris. A hardworking, handy and creative person. Besides coffee, Chris' passion is in remodeling Airstreams—we wanted to incorporate the feel of the 1970's airstream without it coming across as cliche'. We aimed to build a timeless, fun, and memorable brand.

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Specialty Coffee Association https://sca.coffee/
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