Tiny Arms Coffee & Ceramics
From the beginning of Tiny Arms, the goal was to be playful and approachable. As we were finishing our first year we wanted to revamp our branding to solidify the storylines we've created and unify our brand elements. Inspired by our love for children's books, Tiny Arms has created a world through illustration that their T-Rex mascot, Walter, lives in. The icon of the T-Rex is repeated throughout our packaging and website, developing his own personality as he goes on new adventures. The color schemes play into storytelling and flavor to create a full sensory experience.
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Our intention is to create colorful imagery that feels familiar and approachable to viewers of all ages. Through doing this, our goal is that our customers will approach our coffee without inhibitions but instead with a childlike curiosity. Kate, the co-owner and designer of Tiny Arms, has taken this design beyond the digital world and applied it to her body of ceramics. Pulling from the same playful nature of the imagery on their packaging and website, she hand paints each coffee vessel with images inspired by tasting notes found in coffees.
