Buddy Brew Coffee
Designers | Company Man; Savor Brands; Buddy Brew Coffee
Location | Tampa, FL, USA
Launch date | November 5, 2021
The new packaging comes just in time for Buddy Brew’s nationwide expansion into grocery chains. The eye-catching silhouette, rich colors and luxe finishes create a look that is both modern and retrospective, solidifying Buddy Brew’s position among the top specialty coffee brands.
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A deep black ink was used to create a color block motif on the lower third of the bag with matte and gloss finishes, drawing the eye to the colorful roast label, which wraps seamlessly into the side crease. The design incorporates our classic arrow icon, a nod to the signage above the counter at our flagship cafe. Also featured is our “Brew Good, Do Good” wordmark to emphasize our people-first mission.
The bag is sleek and sophisticated, yet engaging from every angle, providing a 360-degree tactile experience for the customer. The overall effect reflects Buddy Brew’s deep passion for quality — and commitment to connecting with people over a spectacular cup of coffee.
