Stitch Coffee
Designer | Kait P from Evi.O Studio
Location | Sydney, Australia
Launch date | July 21, 2021
The design of our Shinkai packaging plays with the idea of submerging your steeped coffee bag. It is named after a Japanese deep sea exploring submarine. Combining this with the ‘coffee’ tag we want anyone who drinks our Shinkai steeped coffee bags to explore different coffees. In the illustration the submarine meets our Stitch Shark ‘Ollie’ who is our Steeped Coffee Bag mascot. This work references the Japanese technology of the steeped bags, the exploration that comes with trying new coffees and the joy and warmth of Stitch Coffee that we convey through our design ethos.