Spirit Animal Coffee

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Designers | Robert Lee

Location | Miami, FL, USA

Launch date | November 1, 2020

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We wanted to connect our brand - SPIRIT ANIMAL COFFEE with our audience.

SPIRIT - because of our purpose. We are connected with a bigger purpose than just offering the best coffee beans from Honduras. It is about changing the lives of more than 100 farmers and their following generations. We want to stir your SPIRIT so that you connect and drink your coffee with purpose. We want you to be a part of something bigger, to be a part of change.

ANIMAL – because of how you feel when you sip our coffee and because of our deep connection to nature. We want to invigorate you! Your every morning, your AHA moments in your life, your struggling moments at work or just awakening an incredibly special moment. THIS is by bringing out that animal in you. It could be an eagle with vision, it could be a lion with courage, it could be a bear with strength. We wanted to create a modern, luxury packaging appealing to a younger consumer and connect them with a sustainable and organic approach.

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