Farm & Forest Organic Coffee Roasters
Designers | Samantha Leigh Smith
Location | Vancouver, Canada
Launch date | September 1, 2020
Community, education, and sustainability are the three key values that define our approach to coffee. So our partnership with the National Conservancy of Canada is a natural fit, and inspired the launch of our new brand, Farm & Forest Organic Coffee Roasters. Dedicated to the conservation of natural resources that sustain the planet and carbon neutrality, the product and its packaging are devoted to coffee-lovers that value both the quality and impact of their purchase.
Farm & Forest represents our company’s generational roots on the Canadian west coast and partners at origin. Born from our commitment to carbon-neutrality and cultivating a global community, the brand supports forest conservation with proceeds from every bag of organic, direct trade coffee. The hand-drawn Canadiana-inspired illustrations, Pacific Northwest color palette, and classic serif typeface balance our environmental ethos with a timeless elegance, reflective of the coffee’s quality.
+ read more
Further to our sustainability mission, the custom bags are 100% recyclable across Canada and feature short, stout dimensions to increase stability and shelf presence in-store. For versatility and material reduction, the entire coffee line uses the same bag design, each variant differentiated by the colour and wildlife emblem of its label. These vibrant accents provide detailed notes for the discerning coffee-drinker, and feature a lesser-known plant or animal (e.g. the wolverine) protected by the NCC’s Darkwoods Conservation Project, inviting consumers to learn more about the species and ongoing efforts to protect them.
