Solberg & Hansen
Designer | Solberg & Hansen: Benedicte Torvik
Location | Oslo, Norway
Launch Date | January 20, 2026
The project began with a simple but powerful question: what happens when everything is the same, except the variety?
Together with producer Virgelina Suarez and her family at El Triunfo farm in Planadas, Colombia, Solberg & Hansen developed a branding concept designed to make coffee knowledge tangible, intuitive, and emotionally engaging.
All three coffees share the same producer, farm, terroir, altitude, harvest period, and processing method. The only meaningful variable is the coffee variety itself: Maracaturra, Colombia, and F8. This became the foundation of the entire design concept.
We wanted to create a visual identity that could function not only as branding, but also as an educational tool. In specialty coffee, information is often communicated through technical language that can feel inaccessible to many consumers. Through comparison, storytelling, and sensory design, we wanted to lower the threshold for understanding coffee without removing depth.
The visual system was inspired by the idea of consistency surrounding difference. Shared layouts, restrained typography, and a highly structured framework create continuity across the series, while subtle shifts in color grading and sensory storytelling highlight each variety’s individuality.
The coffee tree itself became a central visual reference symbolizing both shared origin and varietal diversity. Hot foil details were used to emphasize the different varieties growing from the same foundation.
Beyond packaging, the project expanded into apparel, tote bags, educational materials, digital storytelling, and an original soundtrack, creating a broader branding universe centered around transparency, producer visibility, and coffee education.
Because coffee knowledge should belong to everyone holding the cup.
