Cafeñito P&R
Designer | Regio Studio (Creative Studio)
Location | Colombia/Shenzhen, China
Launch Date | August 1, 2025
1. With Cafeñito, we wanted to create a brand that feels as warm, vibrant, and welcoming as sharing a great cup of coffee. Coffee, for us, is about connection—between origin and cup, between people, and across everyone involved in the journey, from our farm partners to our community. That idea is captured in our tagline, Exceptional Together.
We wanted the design to feel premium yet approachable, inviting people into specialty coffee rather than making it feel exclusive. Because we focus exclusively on Colombian coffee, it was important that the identity celebrates the beauty, warmth, and diversity of Colombia—not just the coffee itself, but the culture, landscapes, and stories behind it.
2.Yes—Colombia was our biggest inspiration, especially the colourful streets and architecture of Cartagena, which influenced our bold use of colour, texture, and warmth. We also drew from Colombia’s biodiversity: volcanoes, tropical flowers, wildlife, mountains, and coffee-growing landscapes, which became part of our illustration language.
We wanted Cafeñito to feel like its own little world, so these illustrations extend across packaging, digital visuals, posters, merchandise like our signature bandanas, and our physical space.
The result is a colourful, immersive brand experience that expresses our love for Colombian origin and our belief that coffee is best enjoyed together.
