18grams Coffee. ∞ Love
Through this design concept we wanted to transmit our passion for coffee in a glimpse and to develop a brand language that is unique and memorable. We knew that we wanted to stand out through minimalism. We knew that we wanted to impact the environment as little as possible, while also birthing this small business - in order to give life to our dream: bringing value to the community through the love of coffee and true connection. The design process started with research where we analysed the coffee scene in London to define our position in the market and to be able to differentiate. The research, the process of defining the brand values and the creative design process resulted in a timeless brand that we and the customers love.
