Young Hickory
When we launched our line of coffee beans in early 2020 we knew the packaging would be a key element of our existing cafe's brand extension. We developed a master template to minimize cost while still providing necessary utility space to present variable product specifications. Working in conjunction with our current brand palette and typography we also implemented mural artwork from one of our cafe locations (mural by @tallboy666) to help bring the packaged product and physical locations into sync with one another.
