Artist Hub Company
Designers | Nadeer Alabdulwahab
Location | Dammam, Saudi Arabia
Launch date | December 21, 2020
As designers we are not only obliged to create attractive designs, but rather to solve problems. When I was commissioned to design this luxurious package for unique coffee beans from Panama, I had a few problems to solve.
First, I had to visualize and show the unique process, that is, “carbonic maceration”. Second, I had to blend branding elements of two companies coming from different cultures and keep it simple with a glimpse of what is contained inside.
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Our approach was as follows: We picked a recyclable black kraft paper, then to represent the unique processing method we chose the dark grey color. Hot stamping treatment was used to give the elegant look and feel of that special coffee. For a final touch, Arabic calligraphy, which is part of Artist Hub branding elements, was used to unify and blend it all.
