ST. ALi
Designers | Richard Ellis, Fraser Daniel
Location | Melbourne, Victoria, Australia
Launch date | October 1, 2020
In designing the Cold Brew cans, we wanted to create a look and feel that translated across every demographic. The most important thing for us, was to achieve something that didn’t exclude anyone by being ‘too out there’ or ‘too cool’.
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The design brief was to be distinct enough to feel like ST. ALi and maintain the ability to resonate with anyone. Our in-house team used hand-drawn typography with a subtle nod to the style of 1968 Atelier Populaire poster art; a little bit punk, a little bit rock ‘n’ roll, a little bit pop-art, and a whole lot of ST. ALi.
