White Oak Coffee Roasters
Designers | Annie Nelson, Melanie Labib, Maris Mokey, Alex Angelelli
Location | Landover, MD, USA
Launch date | January 21, 2021
White Oak Coffee Roasters wanted a way to put sustainability first without compromising quality. Most retail coffee brands use multi-layer laminated foil packaging which provides a great oxygen barrier but is not post-consumer recyclable. White Oak’s new subscription design style creates a balance between environment-friendly and coffee-friendly.
The plant-based cellophane and sticker label on the “flatpack” are fully compostable and it is shipped in a standard recyclable pouch. The shape and weight are ideal for streamlining shipping costs and minimizing the supply chain footprint. These 10 oz. flatpacks make exactly 14 pour overs before being replenished on a subscription basis; a perfect weekly amount for the average consumer. Designed to be decanted into a grinder or canister and used throughout the week, the consumer does not have to compromise quality for sustainability thanks to the perfectly portioned size.
