W:BEAN
Designers | minseon Yeon
Location | Seoul, Republic of Korea
Launch date | January 1, 2021
Woosung MF has developed into a specialized company as an import/distributor for over 30 years. In 2012, we newly added the green coffee import and distribution business. It has grown steadily every year with love and interest from our clients despite a short space of time.
We import and distribute not only commercial and premium green beans, but also various specialty coffee through global trading companies, coffee cooperative and direct sourcing from origin.
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All employees have acquired the Q-grader Arabica certificate administered by CQI to have the ability of sensory evaluation and do cupping every morning with a view to maintain W’bean’s green bean quality.
W:bean's employees, who are proud of their high quality coffee, provide clear information and communicate with the aim of developing trust. In addition, we are fully equipped with a constant temperature and humidity warehouse and the best foreign substance extractors to provide high quality green beans to our customers.
Woosung m.f.'s coffee division has released its brand under the name of w:bean in order to contribute to the domestic coffee industry.
w:bean stands for “Woosung m.f.” and “coffee bean” The shape of the logo is reminiscent of the image of green bean upheld with both hands, which means that we all cherish green coffee and treat with care.
Green coffee, which is provided to consumers through w:bean’s strict selection, are re-implemented and transformed with each consumer’s roasting technique and express their various and unique characteristics.
더블유빈 이란 Woosung m.f 의 W와coffeebean의 bean W:BEAN이 되었으며 ,로고의 형태는 그린빈을 두손으로 소중히 받치고 있는 이미지를 연상키시고, 그린빈 한알도 소중하고 엄격히 다룬다는 더블유빈만의 품질 자부심을 담은 마음을 표현합니다.
더블유:빈의 엄격한 선택을 거쳐 소비자에게 제공되는 그린빈은 각 소비자의 로스팅 기법으로 재 구현되고 변화되어 피어나는 다양한 그린빈의 특징을 화려한 꽃으로 표현하기도 합니다.
