Black Rifle Coffee Company
Designers | Evan Hafer and Gary Stevens
Location | Salt Lake City, UT, USA
Launch date | February 1, 2021
The “Flying Elk” is mystical, magical creature developed to inspire imagination and celebrate creativity. Our founder Evan recalls a time years before he started BRCC that a unique bar tap had caught his attention for having a stand-out name and design; in that same spirit, he wanted to create a line of coffee bags to catch people's attention with an iconic and slightly off the wall name and design.
Our love of the outdoors mixed with a bit of the fantastical. BRCC is rooted in people who love to be out exploring, but also seem to have a bit of an off-kilter sense of creativity.
