White Horse Coffee

Designer | Societal Brand Design Agency

Location | Sydney, Australia

Launch Date | March 20, 2025

Website


We started off with a name - Unicorn Adventures, a play on our branding of a White Horse, to imply something more special for our single origin range of coffees. These coffees are higher quality, specially sourced microlots that we roast with care and precision. We wanted to convey to our customers that this range of coffees is something special, unique, magical, limited - and that to indulge in one would be to go on an adventure in coffee. We wanted to employ the use of holographic material, and managed to do that throughout all aspects of the packaging to create the unique experience (adventure) from purchase to brewing.

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