TARABA Coffee Roasters

Designer | Studio Fragment Korea

Location | Stuttgart, Germany

Launch Date | March 20, 2025

Website


At Taraba, our goal was to create a space that reflects our approach to specialty coffee: clear, precise, and intentionally reduced. We wanted to step away from over-designed café interiors and focus instead on a calm, honest environment that supports attention, presence, and depth of experience. The design emphasizes restraint — both visual and material — to shift focus back to the essentials: the sensory qualities of coffee, the quiet rhythm of conversation, and the atmosphere itself. We drew inspiration from brutalism and industrial design, but reinterpreted their raw materials — exposed concrete, steel, unrefined linen — into something warm, introspective, and emotionally grounded. These choices help create a space that invites lingering rather than stimulation. Nothing is decorative for its own sake — every element serves a purpose. The design supports the broader values of our coffee philosophy: clarity, traceability, and connection. As we expand with our own roastery, we aim to bring sourcing and process closer to our guests — through curated offerings, transparent storytelling, and a consistent focus on craft over spectacle. The space and the coffee speak the same language: minimal, grounded, and designed for thoughtful engagement.

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