Standart
Designer | Sebastian Campos, Kirill Savateev, Nastya Zavarzina
Location | Nitra, Slovakia
Launch Date | June 1, 2023
With Standart’s new design, we wanted to improve the overall reading experience and give photography and other imagery a more prominent role. We sought to accomplish this by seeking a balance between playfulness and attention to detail at all levels of the design. The new design allows us to be more experimental and daring in production. Publishing Standart in print has been important to us since day one. The ever-present glow of devices shatters our focus and raises our anxiety levels; the omnipresent algorithm pushes us towards what we already know, dulling our curiosity and keeping us from being challenged by the new or unfamiliar. We believe good content is worth sitting down for and engaging with, on multiple levels. Reading Standart should be enriching. It should help you to relax from all the surrounding noise and ignite conversation—just as coffee has been doing for centuries. Curiosity is a powerful engine for meaningful change, and it goes hand in hand with creativity. Important questions stemming from more content and fresh aesthetics invite readers to participate along with Standart in a creative exercise. The more you learn and talk about a subject, the more you can’t get it out of your head—and the better the chances that you and the people around you pick up on it, contribute, and act. At Standart, we believe that everything starts with a question. With our new design, we interconnected the core parts of our product and our brand and gave our stories space to breathe and wander.
