Savaya Coffee Market
We've included the process icon on the label. This cute icon allowed us to mark; H: Honey, W: Washed, N: Natural, and E: Experimental processes.
It not only provided information about the coffee's drying method but also has been serving as a great conversation starter. We didn't want to put too much information on the label; but just enough to mention the origin, the roast date, and the process. We wanted to take it from there and explain how we sourced it in an informative and entertaining exchange.
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We decided to communicate the small batch craftsmanship and one-bag-at-a-time care through handwritten labels applied on the traditional kraft bags. The quality components of a proper roasted coffee bag (such as: nitrogen-flush seal, one-way-valve, durable tin-tie) is present through improved bag construction. The clever label design allows minimal pen strokes in delivering the essential information about the packaged coffee.
