Sacred Cups
Designer | Amanda Perry
Location | Greenville, South Carolina, USA
Launch Date | July 29th, 2025
Through the Sacred Cups design, we’re looking to transport coffee drinkers to the farms where the coffee was grown. The mountains of Colombia, the lush forests of Honduras, and the long fields in the shadow of the mountains of Ethiopia. We want every bag to reflect how the coffee was born, so that the daily drinker can connect with nature even though they’re miles away.
Specific references that informed the design are mostly cultural or historical references from the communities where the farms are born. We tell this story using the side gussets of the bag. The gussets of the Bette Buna bag highlight an Ethiopian woman enjoying coffee using a traditional Ethiopian coffee pot called a jibena. The gussets of 18 Conejo feature artwork of a 13th century Mayan ruler who inhabited the area where the farm is located. The sides of the instant boxes feature lush flora and fauna that you’d find in the Colombian rainforests.
The design communicates sustainability through its emphasis on responsible sourcing, product longevity, and reduced waste. Protective pouches extend freshness, minimizing spoilage and disposal, while lightweight, compact formats reduce material use and shipping emissions. Visual storytelling highlights Colombia as the coffee’s origin, reinforcing ethical sourcing and a connection to the land. Together, these design choices reflect Sacred Cups’ commitment to mindful consumption, environmental responsibility, and transparency, making sustainability a core value of both the product and its presentation.
