Rare Breed Coffee
Designer | Creature Theory
Location | Nashua, New Hampshire, United States
Launch Date | October 16 , 2023
Our vision for Rare Breed Coffee was to cultivate a brand identity that is as rebellious and fun as it is charming and offbeat. We aimed to inject a distinctive personality into the coffee scene—something that would strike a chord with a diverse new audience. Rare Breed embodies a unique fusion of bold determination and skilled gracefulness; it's a brand tailored for the brave, thoughtful, and imaginative. It's more than just coffee—it's a call to those daring enough to lead with their hearts instead of chasing trends. The branding agency Creature Theory delved into the vivid worlds of ideas, art, music, and cultural movements, tapping into the emotional fibers that resonate deeply with people and invigorate their sense of aliveness.
