Progeny Coffee
My goal in this design was to represent the origin as you experience it when we travel in Colombia. Quality is created at the source by the farmers, but many known brands are stripping that away from them, making these coffees their own. I wanted us to stand out not only in our approach at the source but also in the way farmers were highlighted and spoken of in our company. With that mindset shift, everything was almost too simple; we just had to take whatever untapped brand resources were at the source and bring it forward.
