Partners Coffee
Designers | We worked with New York-based, James Beard winning creative agency, Love & War for all design and branding. Our packaging was made by Savor Brands, a zero-waste packaging company based in Hawaii. At no small feat, our entire team was involved in some form in the rebranding process.
Location | Brooklyn, New York, USA
Launch date | April 6, 2019
Last year, we made the decision to part ways with a name that we no longer identified with and sought to create a brand that spoke more clearly to our local Brooklyn roots. We wanted a name that truly signaled our teams personal commitment to everyone we rely on for the growth and success of specialty coffee, including roasters, baristas, farmers, and business owners.
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In April 2019, we launched an overnight rebrand from Toby’s Estate and opened our doors as Partners Coffee—same team, same company, same coffee. While many things remained the same, changing our name allowed our team to truly grow in our most authentic selves and carve an identity that held true to our New York heritage while remaining true to our core of accessibility and inclusivity.
Creating Partners Coffee better communicated our ethos, that we are “only as great as the sum of our partners”. And the name itself is our direct reflection of gratitude to all the individuals who make coffee possible.
