Hard Beans
Designer | David Racchi - Walk With David, Mikołaj Neronowicz - Hard Beans
Location | Opole, Poland
Launch date | June 10, 2022
Nitro brand has been designed in a modular way - it allows to create multiple variations for different products within a single brand. Each product receives its unique identity combining colors and graphic elements. The common field is always the same, placed in the front of a label and easy to recognize. Brand ID is easy-going, chilled-out but also professional and trust-worthy. It's aligned with modern trends with bold colors and typography while maintaining a clean and simple layout. Name of the brand 'Nitro' expresses the character of a product - it's energizing, dynamic, call-to-action in its meaning. That reflects the characteristics of the beverage - being full of caffeine, fresh and natural, healthy source of energy. It also refers to the unique quality of a product that is liquid nitrogen creating eye-pleasing and creamy cascade.
