Palad Roasting Co. | Ministry of Roasters

Designers | Tussawan Sittirat / Anuwat Kobnampetch

Location | Bangkok, Thailand

Launch date | April 1, 2022

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We want to impart some knowledge to our customers. So, they can enjoy experiencing modern coffee and the variety of flavors that await them to discover. Since flavors themselves are mostly subjective and the experience is unique to each individual, we provide a rough guideline by categorizing coffees by their flavor characteristics.

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The Letters F,C,B, and S(Fresh and Floral, Colorful and Fruity, Balanced and Sweet, and Spice and Savory) are used as characteristic indicators, and taste note details are conveyed through the artwork on the labels. The material used is aluminum foil, which can protect coffee from UV and moisture, in order to keep them fresh longer. And they can be reused as small zip lock bags for similar purpose as well.

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