Exploradores de Café | Mexico Beyond Specialty
Mexico Beyond Specialty is a project that aims to promote the value of Mexican coffee and the Mexican coffee community. We believe in the extraordinary potential it has to showcase the good things produced in our country and its ability to empower coffee growing communities.
Our vision is to position Mexico in the specialty coffee industry worldwide as a reference of quality and community driven coffee. Beyond Specialty: The specialty accolade only represents a physical and organoleptic evaluation of coffee, however, we firmly believe that it is not enough as a current standard. The environmental and social repercussions of the coffee industry are fundamental to a coffee cup. Using science and creativity as the base for our actions, we aim towards a new coffee beyond specialty.
Guardians of Coffee: The hawk embodies our objective to share Mexican coffee around the world following our integrity standards. Whereas it is hygiene, fair wages, environmental consciousness, or consistency of samples and sent lots. The flying bird reminds us to look from above, with a larger vision, and create projects that transcend our generation. The snake is an essential icon in Mexican culture, it is considered a divine animal for Mayan and Mexicas. The snake is always in contact with the soil representing farming and the earth. It is a reminder of the land where we come from and why we are here. The ant is the guardian of creativity and science. It evokes the power of creating beautiful designs to share and communicate coffee, and also scientific processes where we are able to add value to our agricultural products. The bee symbolizes teamwork, coffee farmers, roasters, scientists, and coffee industry creatives are joining forces as a hive to raise the Mexican coffee community.
