Liberte Coffee LLC
Designer | Estudios Salmón
Location Houston, TX, USA & Guatemala
Launch date | July 11, 2022
Our packages present our identity to our consumers, attracting attention through their beautiful, dynamic, and colorful aesthetic, and establishing a connection with where the coffee comes from. The back side of the package is used to communicate to our customers, and everybody who interacts with our products, about why we are a Coffee with Purpose, and about our Social Outreach Program; thus, creating a link between consumer and the brand, and establishing the appreciation that through their purchase and consumption of Liberté Coffee, they are contributing to changing the world by supporting a social program that improves quality of life, and creates a sustainable development of specific coffee growing communities. Each of Liberté Coffee’s package intends to portray the Guatemalan identity, through which consumers can discover a country of natural and cultural richness, and to get them closer to the beginning of the specialty coffee value chain. We want them have knowledge and appreciation for specialty coffee, and to know that through their purchase they support the sustainability and development of an entire value chain that allows the existence of specialty coffee.
