Guilder Coffee Company
Guilder is a collective of passionate people dedicated to crafting quality-driven coffee experiences that bring people together. We believe that great coffee is a team effort. With this in mind, we wanted our brand and coffee to represent legacy, heritage, place, and aspiration. It's look and feel are reminiscent of workwear clothing: quality meant to last.
Our coffee is roasted and rooted in the PNW but with a legacy is in Iran. I wanted both elements to come to life. You see colors and textures of the lush green NW will bringing in the elegant beauty of Iranian calligraphy and art. The glossy gold logo on top of the transparent dark NW green, allowing you to see the coffee beans inside the bag. Additionally the texture of the card plus the iconic rivet to hold it together makes it special and unique.
We wanted the packaging to look expensive, like an investment. Not just a "bag" of coffee but something special. A nod to heritage workware makes it feel lasting.
