Dell'Aria

Designer | Daniele Politini

Location | New York, NY, USA

Launch date | October 1, 2021

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Dell'Aria brand want to establish a new Italian coffee in New York combining traditional coffee with new specialty wave. That translates into a contemporary sleek and elegant gold logo representing the harmony of proportions. The inspiration coming from the geometrical harmony of the Phi inscribing the triangle symbolizes the union of the D and the A of Dell'Aria and the combination of the different cultures and the coffee traditions. The color coding with navy blue, green and pink represents the values of integration and sustainability.

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