Color Coffee
A full brand refresh was started over 2 years ago with the goal of capturing the full potential of our already powerful brand name: COLOR. We felt we could do better. The connection between color and coffee is readily apparent, but our old bags weren’t doing it justice. We set out to achieve more impact via color, font, shape, and placement. We looked to premium brands in other spaces, such as fashion, tech, and retail. This allowed us to take a broader approach to our bags than to just use the coffee industry to draw inspiration and resulted in a striking new design platform.
