Lavazza North America, Inc.
Designer | Bellissimo agency (IT) and Lavazza North America, Inc. Graphic Design Team
Location | West Chester, PA, USA
Launch date | April 29, 2022
The new line is Lavazza’s latest strategy to attract younger coffee drinkers, especially as the popularity of grab-and-go returns after the pandemic’s at-home coffee brewing boom. To reflect the new cold brew’s target audience, Lavazza created colorful designs for the cans, in contrast to Lavazza’s classic black and white packaging. Merging the convenience of ready-to-drink with the quality Lavazza is recognized for the world over, the new cans feature beautiful and distinctive imagery, transporting consumers to four iconic Italian cities and regions.
