Coffee Island
It was in 2019 when we felt the need to re-build the “Coffee Island” brand identity. We teamed up with Beetroot design group with whom we share the same passion, love, inspiration and dedication. Coffee is love, origin and people. Its journey is full of land, earth, nature, texture, forms and colors. In our new packaging we use forms and colors that encapsulate the true essence and origin of coffee.
Organic forms, with a sense and texture of handmade, reminiscent of soil morphology and natural landscapes of coffee origin. The specially selected color palette gives the real essence of coffee. With this dynamic change, we redefined our image with a new, modern, simple but also unexpected logo that presents the new era of the brand, while maintaining our sophisticated-coffee lover character.
+ read more
The new branding was completed by the custom font infused with pure “coffeeness”. We created our logo using the flower icon to celebrate our hands-on involvement in delivering from “bean to cup”, and it’s incredibly successful for us as a clear visual identity. Its flower is taken from the coffee flower: look closely and you’ll see the whole “bean to cup” process, starting with the bean, the plant, the voyage, the flame, the drop and finally the cup.
Our brand illustration system gives us the ability to unfold our brand story with consistency on all offline and online multiple platforms. It’s like a “plasticine” where the specialty of our passionate coffee experts and top quality products could co-exist with the needs of our distinctive brand that would effortlessly inspire and make coffee lovers fall in love with.
We launched our rebranding in April 2020, introduced by our new TV spot "What's more unique than your home-brewed coffee?"-an Epica Awards-winning ad.
