Big Island Coffee Roasters
Designers | Nick Kuchar, O'ahu artist
Location | Hilo, Hawaii, USA
Launch date | November 1, 2020
With travel being restricted, our Hawaiian coffee gift box gives coffee lovers a chance to explore Hawaii through a taste tour that we called our “Hawaiian Coffee Flights,” playing on the double meaning of a flight. The design, a map of the Hawaii islands, compliments the variety of single origin 100% Hawaiian coffees the recipient receives. In entirety, the package spreads awareness, distiction, and appreciation for each Hawaii coffee growing region, from Kona to Ka’u, and Puna to O’ahu.
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“Wild and beautiful” is a phrase we use to describe our coffees, beliefs and the company culture at Big Island Coffee Roasters. It’s a statement against commodification and towards diversity of agriculture, people, places & beliefs. It’s a celebration of that which is unconventional. The interior of the box contains our trademarked phrase “Wild & Beautiful Hawaiian Coffees for Wild & Beautiful People” to reinforce that culture, and call attention to the fact the box includes “wild” items that coffee lovers may not be familiar with, like a honey process, wine yeast fermented O’ahu coffee, for example.
The exterior has a map of the islands and a phrase “MADE WITH ☀ & ♡ IN HAWAII”. The interior has a map of the Big Island with significant coffee growing districts called out.
The box is sealed with a sticker sending “Aloha Hugs from Hawaii” and a message from our company that is meant to inspire appreciation for community, artisanship, and the wild and beautiful places of Hawaii. For the holiday season we included a quirky palm tree with holiday lights.
The box contains 4-5 different Hawaiian coffees; Espresso Bites, which is our edible Hawaiian coffee bar; an Aloha Hugs mug; organic coffee lip balm; and a handwritten card.
The box is fully recyclable but can also be kept as a keepsake & map.
