Cajary Majlis
Designer | Veronica Swanson
Location | New Orleans, LA, USA
Launch date | November 18, 2020
The Brand: We were inspired to launch Mutombo Coffee with beans expressly sourced from Dikembe Mutombo's beloved Africa for two reasons: To introduce consumers to our delicious coffee while supporting poor farming communities where a majority of the workers are women who serve as the glue in their families and communities; and to help our local partners bring you coffee sourced from farms and cooperatives using sustainable and fair-trade practices. Mutombo Coffee supports projects that improve the economic sustainability of the DRC coffee farming communities where our beans are sourced.
The Mutombo #55 Champion’s Edition Barrel Aged Coffee is a craft coffee that yields a unique and sophisticated palate experience that we were unable to find anywhere else.
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Our Arabica coffee beans are grown on volcanic soil at an altitude of over 5,000 feet, between Lake Kivu and the Mitumba mountain range, in the Democratic Republic of the Congo.
The Branding & Logo: The #55 Champion’s Edition decorative canister offers another important distinction that reflects both Dikembe's personality and commitment to quality in a way that is as unique as the coffee itself. The lion standing on a mountain personifies Dikembe's leadership qualities as a philanthropist and global humanitarian. The crown on the lion’s head an endearing nickname, “Son of the Congo”, that was bestowed upon him by former U.S. President George W. Bush, Jr. The key represents hope for the future of the Congo, and the #55 that adorns the lion's tail and bronze metal hang tag, reflects Dikembe's champion mindset and pays homage to the jersey number he wore during his illustrious 18-year, Hall of Fame career in the National Basketball Association (NBA).
