Bean & Bean
Our Company Values: Thoughtfully-sourced, well-crafted coffees to share joyful moments.
Why the sloth as our mascot? In the spirit of our brand concept “thoughtfully-sourced, well-crafted coffees for joyful moments,” we wanted to convey comfort, fun, and local spirit through our design.
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More About The Sloth Symbol: Through wood engraving, communicating both comfort and uniqueness. The sloth symbol can be adopted for design across various contexts.
More About The Wordmark: Bean & Bean’s philosophy on sourcing and roasting is reflected in this fun and delightful wordmark.
Why Purple As Our Color?: The main purple color contains the uniqueness of the sloth and the Bean & Bean brand.
More About Our Illustrations: “Beanie (Sloth) in New York” concept conveys warmth and comfort through friendly and approachable illustrations.
