Red Berry Roasters
Designers | Muhammad Abubakr Khan, Hassan Aziz, and Sabrina Khan
Location | Lahore, Pakistan
Launch date | November 10, 2020
Being the first of its kind specialty roasters in Pakistan we wanted our packaging to be a statement, an experience, a sense of pride and above all world-class. From the start we were committed at going above and beyond our small enterprise resources to create a packaging that delivers an artistic experience and has multiple layers of design aesthetics that clearly reflect our love for being a Pakistani brand. A packaging that stands tall beside any other coffee business in the world despite the lack of coffee culture in Pakistan and with an ambitious plan to put Pakistan on the world specialty coffee map.
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The packaging has two colours; Black for premium Single Origin offerings and White for Blends. The front and back of the bag are simple yet grab your attention with subtle details and modern aesthetics. The sides showcase our passion for arts and cultural with illustrations of the famous Basant festival set in the Walled City of Lahore with the skies full of colourful kites. The illustrations also highlight life in the old city and Mughal architecture with minarets. These illustrations are bordered with the famous Pakistani truck art with a multi-colour palette and intricate patterns.
