Bazzara
Designer | Adriano Rosso, Art director and Graphic designer
Location | Trieste, Italy
Launch date | September 30, 2021
The packaging of Bazzara Bioarabica is remarkable because of a combination of both design and technical elements. The elegant and colorful design satisfies the current trend of minimalistic yet contemporary style requested by consumers. The design has been studied in order to present the customer a 5-senses coffee experience revolving all around the product: the choice of stylized icons recollecting a natural pattern, that is given by the recreation of the coffee flower and leaves which is also the company’s logo; the Pantone green chosen is delicate yet noticeable, a soft reference yet clear. Every single one of the 8 origins that are part of this range of products is characterized by a specific hint of a different pastel color per origin, that is chosen considering a differentiating element specific to that production country. The pastel colors used transmit a sense of peace, a connection to nature and are representative of a sustainable and organic product.
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An innovative element has been introduced thanks to the description of the specific origin: on the side of the packaging you can find, beside a purely technical description (including origin, quality, varietal, roast, altitude, processing and flavor), a peculiar narrative evoking the sensations felt while drinking the coffee. The packaging is made of C/LDPE 90, it features a degassing valve which improves the quality of coffee, and it is recyclable. Bazzara believes the display of quality certifications (Biological label, Agriculture biologique, Bio Siegel, ICEA and Fairtrade) is of great value to informed customers as well as the directions for the disposal of the packaging after the usage.
