Bunni Coffee Roastery + Academy
The design for the packaging stemmed from the brand itself. Bunni brings knowledge and a scientific approach to a traditional coffee-drinking culture. It in many ways merges the modern with the traditional, with both foreign and local elements. The goal was to bring all of this together in a coherent and strong packaging, whereby the local and traditional aspect of the packaging remains at the forefront of the packaging. Although strikingly different, they complement each other and neatly fuse together in our packaging. Lastly, we needed a bold and innovative approach to make a distinctive break from market trend: upcycled burlap bags, we believe, have not only made a statement locally but also found great interest among many Europeans who have seen it.
