Zocalo Coffee

Designer | Anna Long at Norlo Design

Location | San Leandro, CA, USA

Launch date | December 8, 2021

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We wanted an elevated look for our coffee beans that represented our hometown and our values - all while evoking a nostalgic and vintage feel. We redesigned our series of six compostable 12 oz coffee bean bags. Each bag has a custom unique illustration and wordmark respective to that particular roast. The labels either harken to socially and environmentally sustainable coffees- such as our Flourish and The Women's Initiative. Our Ascender and Lights Out Decaf pull in elements found in the flora and fauna throughout our home in the Bay Area.

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