Verve Coffee Roasters
Designer | Zenpack & Verve's in-house design team
Location| Santa Cruz, California, USA
Launch Date | October 25, 2024
The goal of the design was to create packaging that stands out in the crowded coffee and coffee accessories aisle while remaining compact enough to avoid overwhelming the shelf space. It needed to be visually striking but also inviting, allowing the end user to touch and experience the material firsthand. At the same time, the design aimed to offer an engaging unboxing experience that feels intuitive, fun, and informative, helping customers easily understand how to use the product. The packaging shape draws inspiration from the sleek, modern lines of the Dwell Dripper, reflecting its streamlined aesthetic while ensuring the design is both functional and visually appealing.
