Happy Bear Coffee
Happy Bear Coffee’s packaging is designed to make a bold statement on the shelf while celebrating the brand’s deep connection to nature. The design features an oversized, edge-to-edge logo on the front of each bag, maximizing impact and brand recognition. Each coffee variety is housed in a flat-bottom bag, ensuring premium presentation and stability.
A custom-illustrated bear—unique to each bag color combination—adds warmth and personality, reinforcing the brand’s approachable identity. The label system introduces variety with different shapes and colors that complement each bag, evoking the diversity of the great outdoors. The side panels carry the brand’s wordmark running vertically, set against a subtle topographic background. This detail is a thoughtful nod to Happy Bear Coffee’s mission of supporting state and national parks, as well as outdoor conservation efforts. The packaging also reflects a sense of exploration and adventure, using shapes and patterns inspired by informational and directional signage commonly found in state parks. Beyond aesthetics, Happy Bear Coffee is committed to giving back, with a 5% donation initiative supporting a different environmental charity each month. This packaging not only catches the eye but also tells a meaningful story—one of quality coffee, outdoor adventure, and environmental stewardship.
