Urban Calm Coffee Company
Designer | Tara Duncan & Myranda Peters
Location | Calgary, Alberta, Canada
Launch date | September 1, 2022
We wanted to create a modern and refined package that was feminine, trendy, and was enhanced with some flair that drew attention. Each bag was intentionally designed to stand out and be individually distinct while coordinating and aligning collectively in design, color and roast name that together created a story that represents and resonates with female consumers. The design elements and colors were inspired and curated from a women’s lens, and specifically chosen because they are warm, comforting and desirable to the female consumer. Onward (light roast) - is purple representing moving forward into endless possibilities. Centered (medium roast) is green for representing balance, renewal, and calm. Dreamer (dark roast) is blue representing creativity, imagination, and inspiration. Lioness (espresso) - is yellow representing being bold, fearless and courageous.
+ read more
The decorative hang tag was included intentionally to look and feel like a feminine necklace encircling the bag, and provide a flair that made the bag stand out against other brands. The design elements on the tags include a women-led farms stamp on the front which represents the primary anchor of the brand and the brand stories or “coffee personalities” on the back. These coffee personalities take the customer on a journey and provide a story that is relatable, inspirational and a reflection of women everywhere. The design transcends just the visual appearance by bringing the consumer into the brand and the products in a deeper way that connects to the consumers’ emotions and mindset.
