TORREFAZIONE CAFFÈ KRIFI SPA
Designers | Laura Gorlato & Filippo Vidiz
Location | Ferrara, Italy
Launch date | June 21, 2021
The beauty of Foggy Mug is its expression, which occurs through graphic and visual design and storytelling.
The character of Foggy Mug comes from a careful study of the history of Ferrara and transforms this small medieval Italian town into a magical world. Everything is inspired by this city, starting with the names of the blends. Foggy Mug brand talks about Italy in a different language: alchemical, fantastic, overcast, and with a history that becomes contemporary.
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The packaging uses a traditional triplex material to optimize the preservation of the aroma and freshness of the product.
Foggy Mug has a minimal design but is full of details: its packaging on a matt black base enhances the minimal lines of its illustrations and bright colors, almost emerging from the subtle fog of the selective paint processing - Holding the packaging in your hand, gives the sensation about a magical object: with a story to tell, a territory to discover and to taste.
