Red Berry Roasters

Designer | Noor A. Khan

Location | Lahore, Pakistan

Launch date | April 23, 2022

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Our newest cold brew offering is designed with a clean, colorful, and easy-to-read design concept. Cold brew is a relatively new concept in Pakistan, and we are the first to introduce a bottled cold brew made with specialty coffee. The idea was to cater to the coffee enthusiasts looking for a consistent, smooth mixture and tap an audience that doesn’t own equipment to brew specialty coffee at home but desires to learn more about this craft.

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Our cold brews are packaged in a medical-grade glass bottle that is environmentally friendly with a ‘zero plastic’ approach to reduce waste and promote recycling and social awareness. No other local alternatives are available, and most beverages are packaged in PET bottles with transparent plastic films as labels. At the same time, we chose to use glass with resealable silicon caps and paper labels. Our color scheme is in line with our coffee bean bags. It offers a striking balance of vibrant colors specific to the type of bean used for that cold brew: for example, the Colombian single-origin label color is yellow, blue, and red, in line with the colors of the Colombian national flag.

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