Torque Coffees

Designer | Andy Newbom

Location | San Diego, CA, USA

Launch date | December 23, 2022

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The Torque Coffee Box is a unique, all-in-one coffee box. We combined the retail coffee box and the coffee shipping box into one simple package to reduce materials by 50%. Our goal was to reduce the total amount of packaging in a typical retail coffee shipment. We designed our packaging from the ground up for e-commerce and shipping. We wanted to reduce materials and use 100% recycled paper products to create demand for recycled materials. We used no stickers and no tape and use recycled and compostable shipping labels so that everything is easily recycled and home compostable. And since the Torque Coffee Box has all of the coffee and company information printed on it we don’t need any stickers or other things.

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We wanted what you saw on our site to be exactly what you got in your hand. Zero extra wasted packaging. Just purity of function. Fantastically sustainable, ecologically beneficial and pleasing to the eye. And we also wanted to reduce the cost of our total shipment per coffee by $.25 so that we could pay our farmers that extra $.25 a lb. And we did! We were able to buy our first African coffees immediately after launching the Torque Coffee Box and pay them each an extra $.75 a lb on top of what they were already paid for their coffee. Reduce, recycle, equity.

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