Atlas Branding
In recent years, CBD has been widely popular in healthcare, supplements, skincare, sleep aids, etc. However, there are very few brands that have launched in the space combining high-performance CBD with craft coffee. We worked with Denver-based Lavender Coffee, to imagine a premium coffee brand that introduces CBD coffee to the luxury market. The packaging design experience feels editorial and leaves customers with a sense of calm in their morning routines. From developing a custom logotype to oil painting an abstract Colorado landscape in shades of purple and clay, the design balances an intrinsic femininity that intentionally connects with their ideal female demographic. The goal was to create something their market would be proud to keep out on the kitchen counter.
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This was accomplished by employing design restraint and orchestrating organic letterforms with oil-painting landscapes. The original oil painting was divided into four areas so each coffee bag uses its own unique piece of the landscape. When sitting together on the shelf, it becomes one cohesive landscape painting. We hope the result brings more beauty into the customers' life - in the enjoyment of the delicious coffee, to the calming beauty of the packaging. All aspects of this design from the brand identity to the product photography, were completed in our studio.
