Torpedo Coffee
Designer | Sébastien Pridmore for the art and Lisa Grève for the graphic design
Location | Canton of Fribourg, Switzerland
Launch Date | February 2, 2025
We wanted to showcase coffee break in traditional Swiss alpine environment. Traditionally, farmers wake up very early to take care of their grazing animals. Then, they have a coffee break later in the early morning. Designer was informed to illustrate a large cup of coffee, in which milk or cream can be added in the Swiss traditional way. He was asked to represent a traditional wood chalet from canton of Bern and grazing animals such as a white goat from Saanen and a cow dressed for Desalp. Desalp is a Swiss celebration when animals come down from the mountains at the end of Summer, coming back to their villages for winter season.
