Torch Coffee
Designer | Sylvia Zhang, Moses Park
Location| Clay Center, Kansas, USA
Launch Date | May 1, 2024
This design is intended as an invitation to explore new coffees in a new way. Torch focuses on emerging origins, and that can be overwhelming for new or experienced consumers. The integration of visual art, the variety of materials and the differing textures bring beauty to the forefront which is designed to be both pragmatic and playful. Dostoevsky said "Beauty will save the world." Recent political machinations around the world, price fluctuations in coffee and a seeming growing instability can lead us toward a collective untruth that isolation and division lead to safety. Beauty is truth. Beauty can unite us. It would take an exceptional amount of hubris to think that a bag of coffee could achieve this, but if we can't make change in the small moments, why would we expect movement on a macro level? It is a choice to rebel against the lie that only targeted advertising, government policies and social media algorithms define us. Embracing beauty for the sake of beauty is an act of revolution. Perhaps this design can be a small seed of a question, sparking hope that maybe, just maybe, True Beauty really can save the world.
