Three Oaks Roasting Co.
Designer | LAB Minneapolis Creative Agency, MTPAK Coffee, Maren Butenhoff
Location | Shelby, NC, USA
Launch Date | March 1, 2025
With this design, we wanted to make something that is not only elegant and timeless, but also has its own unique spin and speaks to the character and mission of our company. It was designed to be informative, visually appealing, and interactive with QR codes leading to instructions for disposal as well as information on our growers and brew instructions. The three oak trees on the land of the Three Oak Roasting Co. owners were a reference from the leaves in the design as well as the inside of the bag has a tree ring design. Also the idea of it being a family business and having “roots” is a reference we often make along with developing partnerships with our farmers and import/exporters.
